拉姆斯设计十原则（优良设计的博朗设计的十项原则）

本文目录

• 优良设计的博朗设计的十项原则
• 设计十大原则

优良设计的博朗设计的十项原则

博朗的设计理念源于1955年，经过几十年的发展完善，这一特点鲜明、注重功能的设计风格被设计大师迪特·拉姆斯（Dieter Rams）概括总结为产品设计的十原则：1、出色的设计是需要创新的。它既不重复大家熟悉的形式，但也不会为了新奇而刻意出新。2、出色的设计创造有价值的产品。因此，设计的第一要务是让产品尽可能地实用。不论是产品的主要功能和辅助功能，都有一个特定及明确的用途。3、出色的设计是具有美学价值的。产品的美感以及它营造的魅力体验是产品实用性不可分割的一部分。我们每天使用的产品都会影响着我们的个人环境，也关乎我们的幸福。4、出色的设计让产品简单明了，让产品的功能一目了然。如果能让产品不言自明、一望而知，那就是优秀的设计作品。5、出色的设计不是触目、突兀和炫耀的。产品不是装饰物，也不是艺术品。产品的设计应该是自然的、内敛的、为使用者提供自我表达的空间。6、出色的设计是历久弥新的。设计不需要稍纵即逝的时髦。在人们习惯于喜新厌旧、习惯于抛弃的今天，优秀的设计要能在众多产品中脱颖而出，让人珍视。7、出色的设计贯穿每个细节。决不心存侥幸、留下任何漏洞。设计过程中的精益求精体现了对使用者的尊重。8、出色的设计应该兼顾环保，致力于维持稳定的环境，合理利用原材料。当然，设计不应仅仅局限于防止对环境的污染和破坏，也应注意不让人们的视觉产生任何不协调的感觉。9、出色的设计越简单越好。10、设计应当只专注于产品的关键部分，而不应使产品看起来纷乱无章。简单而纯粹的设计才是最优秀的！Good design is innovative.Good design makes a product useful.Good design is aesthetic.Good design helps us to understand a product.Good design is unobtrusive.Good design is honest.Good design is durable.Good design is c***equent to the last detail.Good design is concerned with the environment.Good design is as little design as possible.Back to purity, back to simplicityDieter Rams: I have distilled the essentials of my design philosophy into ten points. But these points cannot be set in stone because just as technology and culture are c***tantly developing, so are ideas about good design.1. Good design is innovative.Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology and can never be an end in itself. When designing the shelving system, I had the idea that it should be like a good English butler. It should be there when you need it but be in the background when you don’t.2. Good design makes a product useful.A product is bought to be used. It has to satisfy certain criteria, not only functional but also psychological and aesthetic. Good design emphasizes the usefulness of the product while disregarding anything that could possibly detract from it.3. Good design is aesthetic.The aesthetic quality of a product is integral to its usefulness because products we use every day affect our well-being. But only well-executed objects can be beautiful.4. Good design makes a product understandable.It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.5. Good design is honest.It does not make a product more innovative, powerful, or valuable than it really is. It does not attempt to manipulate the c***umer with promises that cannot be kept.6. Good design is unobtrusive.Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.7. Good design is long-lasting.It avoids being fashionable, and therefore never appears antiquated. Unlike fashionable design, it lasts many years--even in today’s throwaway society. I live with the shelving system. It’s the only way I can improve it. I’m proud when I get letters from users who say they bought system in 1962 and were able to add elements to it as their needs grew and changed.8. Good design is thorough down to the last detail.Nothing must be arbitrary. Care and accuracy in the design process shows respect toward the c***umer.9. Good design is environmentally friendly.Design makes an important contribution to the preservation of the environment. It c***erves resources and minimizes physical and visual pollution throughout the life cycle of the product. A few years ago I had the crazy idea that gas stati*** should not only be places to buy gas but locati*** where you could return goods for recycling. Companies have the technology; the problem is finding ways for users to be able to return a product at the end of its life. (To learn more about Rams’s views on environmental sustainability and designers’ resp***ibility to the earth, read our Web-exclusive essays The Art of Living Better and The Future of Design.)10. Good design is as little design as possible.Less but better--because it concentrates on the essential aspects, and the products are not burdened with inessentials. Back to purity, back to simplicity!

设计十大原则

一、好的设计，是创新的创新的可能性是不会枯竭的，永远都不会抵达极限。这是因为，技术的发展总是可以为设计的创新带来新的可能性。有了创新的技术，创新的设计总是会随之而来，不会停在一个地方，静止不前。二、好的设计，让产品实用人们买来产品，是要使用的。产品除了达到功能上的标准，还要达到心理和美学上的标准。好的设计，会强调产品的实用性，同时抛弃任何可能有损于产品实用性的部分。三、好的设计，是美观的产品的美学质量，也是产品实用性的组成部分，因为我们每天在用的产品，会影响到我们的内心和幸福感。记住，只有认真打磨的产品才会是美的。四、好的设计，让产品更易懂好的设计阐明了产品的结构。它能让产品自己「说话」。最高境界就是，产品的整体和每个部分都是不言自明的。五、好的设计，不会引人注目满足某个目标的产品就像工具。它既不是装饰品，又不是艺术品。因此，它的设计应该是中立的、克制的，为用户的自我表达留出空间。六、好的设计，是诚实的如果通过设计，让产品看起来比实际更有创造性、更强大、更有价值，也是不对的。也就是说，不能拿无法实现的承诺来操纵消费者。七、好的设计，是持久的怎么能永不过时呢？那就要避免成为流行时尚。即使在今天这样被一次性产品充斥的社会里，不求时尚潮流的产品也有可能持续很多年。八、好的设计，在乎每一个细节不要留下随意的或者是意外的地方。设计过程中的每一处关怀和精确表达，展示了设计师对用户的尊重。九、好的设计，是环保的设计可以为环境保护带来重要贡献。在整个产品的生命周期中，好的设计既能节约资源，又能最小化物理上和视觉上的污染。十、好的设计，是尽可能少的设计更少，但更好——把精力集中到产品最本质的部分，同时别让非本质部分成为负担。回归纯净，回归简单。